Marketing Manager

Seasonal position from October 2024 - February 2025
Compensation: $4,500

NAATCO (National Asian American Theatre Company) is seeking a creative and collaborative Marketing Manager for their upcoming all femme/female and AAPINH production of Cymbeline by William Shakespeare, with modern translation by Andrea Thome and directed by Stephen Brown-Fried.

The Marketing Manager will lead marketing strategies and audience development to drive engagement, expand audiences, and meet ticket sales goals.

This position can accommodate remote work and requires some in-person time.
Estimated hours of work: 15-20 hours/week

Reports to: Managing Producer, Mona Moriya

About NAATCO

NAATCO (National Asian American Theatre Company) was founded in 1989 by Mia Katigbak and Richard Eng to assert the presence and significance of Asian American theatre in the United States, demonstrating its vital contributions to the fabric of American culture. NAATCO puts into service its total commitment to Asian American theatre practitioners to more accurately represent onstage the multi-and intercultural dynamics of our society. By doing so, they demonstrate a rich tapestry of cultural difference bound by the American experience. The enrichment accrues to each different culture as well as to America as a whole. NAATCO was nominated for a Drama Desk Award For Outstanding Revival of a Play, as well as Outstanding Costume Design for a Play for their acclaimed production of Henry VI: Shakespeare’s Trilogy in Two Parts in 2018. Their 2015 production of Awake and Sing! at The Public was nominated for a Drama League Award for Outstanding Revival of a Broadway Or Off-Broadway Play. NAATCO was the recipient of the Obie’s Ross Wetzsteon Award and the Rosetta LeNoire Award from Actors’ Equity Association in recognition of its contribution toward increasing diversity in American theatre.

Job Description

Duties and responsibilities

Marketing and Communications Strategy

-Lead the production’s communication and marketing strategy and collaborate with leadership to ensure all projects are supported

Content Strategy

-Generate creative short and long-form visual content for all social media channels
-Create weekly e-blasts
-Manage, create, and maintain the production’s marketing calendar (socials and e-blasts) through the production’s closing
-Track content’s engagement and analytics

Sales and Audience Development Strategy

-Track ticket sales to inform marketing and content strategies
-Collaborate with leadership to identity opportunities to build and diversify audiences

Special Events

-Capture content at Opening Night, Talkbacks, and post-show events to share on socials and e-blasts
-Curate and coordinate at least 3 talkbacks. If candidate is interested, moderating at least one of 3 talkbacks

Requirements

Qualifications and attributes

-2+ years of marketing experience preferably with a performing arts organization, agency, or similar
-Proficiency with canva and/or adobe and video editing programs
-Strong organizational and time management skills
-Understanding of the nimbleness needed with marketing
-Collaborative, patient, and having a sense of humor

NAATCO is dedicated to considering a wide array of candidates with diverse experiences and backgrounds including those with gaps in employment, in the midst of transition and/or those looking to take a next career step.

Application Instructions

Apply by email: community@naatco.org