Director of Marketing

The ideal Director of Marketing (DOM) will be a visionary leader and creative storyteller excited by the chance to shape Philadelphia Theatre Company’s message and enhance its visibility and reputation. They will conceive and implement strategic marketing, advertising, and communication schema on behalf of PTC and in service of its mission. Reporting to the Producing Artistic Director and Managing Director, the DOM will manage and execute the presentation and promotion of the organization’s mission, artistic vision, and image, both internally and in the community, with the aim of achieving all subscription, single ticket, and audience engagement goals. This person will be a creative and out of the box thinker and bring with them knowledge and ability to embrace the industry’s shift to reimagine how audiences are welcomed in our spaces and we speak about theatre. PTC seeks a candidate pool from a variety of backgrounds and experience to encourage new perspectives and practices within the organization.
Areas of Accountability
● Strategic Leadership
• Leverage PTC’s available resources to position the organization and its activities in the competitive marketplace while supporting its day-to-day marketing operations.
• Illuminate and specify company identity and build brand loyalty.
• Fulfill duties as a member of the senior leadership team.
• Collaborates with the Director of Development to ensure alignment in messaging and the use of data within Tessitura.
• Engenders a positive and productive team environment. ● Marketing and Advertising
• Plan and manage the timely execution of approved marketing e orts, including annual subscription and single ticket sale campaigns and events, and audience outreach e orts through direct mail, telemarketing, digital, electronic, and front of house communications.
• Increase and diversify PTC’s subscription base and single ticket buyer list over time.
• Using data-based analytics, evaluate and analyze the e ectiveness of various strategic marketing initiatives executed on behalf of PTC and provide associated reporting.
• Direct market research to assess customer perceptions and opinions about PTC (both internal and external).
• Oversee production and dissemination of all institutional marketing materials.
● Communications and PR
• Leverage all communications media, including social media, website, and more, to heighten local and national awareness of PTC’s mission, vision, and o erings
• Engender and maintain ongoing relationships with local and national press and media contacts alongside our current PR company: Aversa PR and Events, LLC.
● Operations
• In consultation with the Managing Director, develop and manage the departmental budget and associated earned revenue goals.
• Supervise the daily activities of PTC’s Marketing Assistant.
• Manage Tessitura (ticketing database).
• Liaise with external designers, vendors, consultants, and any other independent contractors as needed.
• Provide proofreading, copy and line editing, and other support as needed.

Requirements

The Director of Marketing must have:
● Demonstrated and significant experience in creating, implementing, and evaluating successful marketing campaigns for a nonprofit institution, preferably with an institutional budget of at least $3M.
● Prioritized the values of equity, diversity, and inclusion as well as anti-racism in their professional work and development.
● Experience in the cultural community (preferred, but not required). A deep appreciation for theatre is imperative, as is the ability to convey that appreciation in an engaging and conversational manner.
● Experience acting as the face of the organization: they must be as comfortable interacting with internal constituents, as they are with the external.
● Demonstrated their e ectiveness as a motivator and advisor to sta and volunteers and appreciation for teamwork and building relationships across departments and in the community in support of the overall mission.
● The ability to develop, understand, and meet earned revenue budgets and departmental expense budgets.
● The ability to analyze trends and make practical projections.
● Experience with customer relationship management systems, preferably Tessitura, and an interest in other current and emerging technologies related to marketing, advertising, or communications.
● Excellent oral and written communications skills
● The willingness and ability to attend evening and weekend performances, as well as to attend meetings and events o site and outside the regular workday.