Director, Digital Strategy

Something Special Studios

Los Angeles, CA 90036




Aug 05, 2022
The Director of Digital Strategy will be responsible for planning, developing, managing, and optimizing the global digital marketing strategy for a soon-to-be-launched experiential art & culture brand. Working closely with the Marketing and Creative Strategy teams, the Director will establish the end-to-end digital marketing capabilities and go-to-market plan that align with the brand strategy and goals of the business. In building the brand’s digital presence from the ground up, they will be a key player in designing the marketing program for a highly creative, out-of-the-box brand looking to make a tangible impact in art & culture.


Responsibilities include:

  • Build, plan, implement and manage the brand’s overall digital marketing strategy and ecosystem (inclusive of all appropriate channels, i.e., Social, Performance, Email, etc.) in alignment with the brand strategy and overarching marketing plan.

  • With the support of a dedicated Senior Social Media Manager, as well as Creative Strategy, Design, and Production teams, build the brand’s social media following to ensure an impactful presence on relevant channels, supporting the brand objectives, highlighting new launches, and raising brand awareness.

  • Partner with Creative Strategy Teams to concept and develop integrated campaigns.

  • Work closely with Creative Teams to ensure relevant content and copy appeal to respective digital channels.

  • Lead the development and management of the digital marketing budget.

  • Establish digital KPIs, reports and dashboards, digital marketing best practices, governance, and processes.

  • Regularly analyze performance across channels and make recommendations to changes in strategy and approach as necessary, providing insights and key learnings to other departments.

  • Understand and monitor best practices, trends, methodologies, and technologies/platforms in the ever-changing digital landscape.

  • Build, grow, and lead the Digital Marketing team as the brand’s digital marketing needs continue to grow.


  • 7+ years of experience as a senior digital marketing specialist, 3+ years in a Director role developing and implementing digital marketing strategies.

  • Extensive digital literacy and ability to drive change and amplify learnings using the latest technologies and tools for best practices.

  • Expert understanding of the social media landscape and how to build a culture-driving brand.

  • Expertise in the cultural landscape, with a particular understanding of the space in which art meets broader culture (fashion, music, etc.).

  • Strong analytical background, with a proven ability to jump from the analytical side of marketing to the creative side.

  • Excellent written, verbal, presentation, and interpersonal communication skills.

  • Collaborative team player with a great attitude and ambitious, go-getter mentality.

  • Ability to excel and multi-task in a fast-paced environment.

  • Out-of-the-box, innovative and inquisitive thinker.