Social Media Strategist

Something Special Studios

New York City, NY 10002




Aug 05, 2022
The Social Media Strategist is a social-first storyteller - part strategist, part creative thinker. Under the guidance of the Digital Marketing Director, they are responsible for developing and executing compelling creative content strategies to drive engagement across digital and social channels for a soon-to-be-launched experiential art & culture brand. The ideal candidate for this role will understand the big, strategic picture around reaching social media targets while simultaneously concepting, implementing, and managing social-first campaigns that will drive interaction, conversation, and engagement on multiple social media platforms. Working cross-functionally to develop the creative outputs, the Social Media Strategist will establish a content calendar to maintain and oversee strategically-led, multi-platform content.


Responsibilities include:

  • Support the Digital Marketing Director in developing the digital/social strategy and go-to-market plan for the brand.

  • Ideate and execute plans for creative, on-strategy social content and campaigns to drive engagement and growth across channels.

  • Create and maintain social media/content calendars, manage the day-to-day operations, and deploy the content within assigned social channels.

  • Partner with Creative and Production leads to manage content workflows and the creation of assets.

  • Ideate and oversee all social media partnerships.

  • Understand and monitor best practices, trends, methodologies, and technologies/platforms in the ever-changing social landscape.

  • Analyze, review and report on the effectiveness of campaigns and develop strategic insights and action plans based on results.

  • Ensure that social media efforts are fully integrated with all other marketing campaign efforts.


  • 5+ years of social media and/or content marketing experience.

  • Strong background in social media management across various platforms (Instagram, Twitter, Facebook, TikTok, Snapchat, etc.).

  • Expertise in the cultural landscape, with a particular understanding of the space in which art meets broader culture (fashion, music, etc.).

  • Proven ability to manage high-volume workload, meeting deliverables and deadlines on time and at the highest fidelity.

  • Experience with brand partnerships and talent/influencers is a plus.