Digital Marketing Manager

Description: NYAFF is seeking a creative and visual media-savvy Digital Marketing Manager to lead online campaigns and increase audience engagement with all NYAFF programs and events. Reporting to the Executive Director and working closely with the Programming, Public Relation, and Operations teams, you will recruit and manage the Digital Marketing team; develop and execute marketing strategies; manage and grow their presence across all digital platforms; and analyze key performance metrics to optimize outreach.

They would like the position to begin as soon as possible. A minimum of 10 hours per week from March to May and full-time availability from June to July is required. On-site presence is preferred during the festival dates (July 10-26, 2026).

*This is an unpaid, hybrid position.

Requirements

Key Responsibilities
- Recruit, train, and manage digital marketing interns and specialists for email marketing, social media, advertising, and live event coverage
- Develop and implement a measurable digital marketing plan and strategies to enhance NYAFF brand visibility, audience engagement, and ticket sales
- Oversee digital content creation, working with Visual Asset Manager, Graphic Designers, Video Editors, and the Photo/Video team to ensure consistent, high-quality visuals
- Supervise social media posts, ensuring regular and engaging content across platforms (Instagram, X, Facebook, Youtube, Rednotes, etc.)
- Track and analyze digital performance metrics and industry trends to adjust marketing strategies accordingly
- Collaborate with media partners, sponsors, and industry contacts while seeking new online partnerships and promotional opportunities
- Assist with writing, proofing, and revising marketing materials as needed

Qualifications
- At least 1-3 years of work experience in digital marketing or film industry
- Strong knowledge of Asian cinema, pop culture, and the entertainment industry
- In-depth understanding of digital platforms (Instagram, X, Facebook, and YouTube), email marketing tools (Brevo), and online protocols
- Strong leadership, team working, and multitasking skills in fast-paced environments
- Excellent written and verbal communication, editing, and proofreading abilities
- A keen eye for visual media, branding, and audience engagement
- Proficiency in the Google Workspace suite and Microsoft Office
- Familiarity with basic graphic design or video editing tools (Canva, Adobe Suite, etc.) is preferred
- Knowledge of any Asian language (preferably Mandarin Chinese, Cantonese, Korean, Japanese, and Thai) is a plus

Application Instructions

Please send your application materials to info@nyaff.org. Your application should include: (1) Resume or CV, (2) brief cover letter explaining your interest in the position and relevant experience, (3) portfolio (if applicable), and (4) your availability from March to August 2026.
Applications are accepted on a rolling basis until the position is filled. Please go to nyaff.org/careers for more information. For questions, please contact info@nyaff.org. They look forward to welcoming you to the NYAFF team to celebrate the vibrant world of Asian cinema!