Communications Manager


218 East 18th Street, Ground Floor
New York, NY 10003




Aug 06, 2021

Dance/NYC seeks a manager who will be responsible for and exercise discretion and independent judgment regarding all aspects of creating, executing, and advancing Dance/NYC’s marketing and communications strategies across its programs and initiatives.

Status: Full-Time, At-Will, Exempt

Commence Date: As soon as possible, or by August 1, 2020
Reports to: Executive Director
Supervises: Communications Assistant, interns and contractors
Coordinates with: Operations Manager, Manager of Justice, Equity, and Inclusion Initiatives, Research and Advocacy Coordinator, and Development and Grantmaking Assistant

Strategy & Creative Storytelling (25%)
Partner with the Executive Director, Manager of Justice, Equity, and Inclusion Initiatives, and Communications Assistant to:

Create, advance and execute Dance/NYC’s marketing and communications strategy to support all organizational departments and work areas, including justice, equity and inclusion; research and advocacy; grantmaking; and leadership, training, and convening portfolios
Translate initiatives into compelling story ideas and impactful messages, elevating awareness of Dance/NYC’s programs and raising the profile of the organization and its leadership among target audiences
Cultivate current and new strategic partnerships to expand Dance/NYC’s business development through advertising, sales and distribution
Implement Dance/NYC’s social media strategy to build meaningful connections, encourage audiences to take action, and advance organizational visibility and mission
Develop clear tracking, metrics and indicators of success
Produce relevant descriptions, information and data analytics for funding opportunities, recurring sources, annual reports, etc.

Marketing & Communications Operations (50%)

Write, gather and produce all aspects of e-communications, including editorial calendar creation, e-newsletters, advocacy alerts, press releases and others
Develop and execute an integrated social media strategy, including overseeing ad placement with the Communications Assistant
Design and manage content including fact sheets, brochures, videos, data visualizations, interactive maps
Liaise with design consultant for the development of assets, ensuring that all content is optimized for search engine optimization (SEO), in alignment with accessibility measures, and on brand
Coordinate staff review, regularly update content through a content management system (CMS), and publish via NeonCRM
Manage media relations including overseeing publicist, including reviewing press notices and liaising with publicist on pitches for media coverage and publications
Implement strategy to increase earned income through advertising on Dance.NYC
Maintain the website’s front-facing pages and liaise with web/IT developers to accomplish a variety of site developments, as needed
Oversee database/lists and establish protocols to ensure currency and effectiveness for the purposes of marketing and communications
Manage customer experience, including daily communication with patrons and volunteers

Evaluation (15%)

Track and report monthly data analytics for advertising placements and sales, e-blasts, website, and social media to support fundraising and business development
Produce quarterly reports on demographic indicators for registered users of website, as well as where possible, for social media platforms
Design and execute ad-hoc surveys and field research to understand the needs and opportunities of registered users and additional key stakeholders

Special Events (10%)

Develop the strategy and implement live coverage of Dance/NYC events
Execute communications plans for organizational events
Manage ad sales and marketing sponsorships


deal candidates will be:

Collaborative thought-leaders, excellent story-tellers and have relevant marketing, communications and/or movement building experience
Comfortable using Microsoft Office Suite, Adobe Creative Suite, CRM Softwares, Google Applications, social media platforms (Twitter, YouTube, Facebook, Instagram, LinkedIn, and Hootsuite), and HTML
Methodical and detail oriented, with excellent writing, copy editing, planning and time management skills, and be able to advance multiple projects simultaneously while meeting deadlines
Entrepreneurial, current on and comfortably engaging with emerging technologies and demonstrate a commitment to technology solutions in the social enterprise space.
Well versed in the arts and cultural landscape
Bilingual candidates and graphic design experience are a plus