July TRU Panel - Reinventing Off-Broadway for a New Audience: Site-Specific, Interactive and Immersive Theater

With the economics of off-Broadway making it increasingly difficult for productions to break even, producers are now searching for models that can infuse fresh life into theater beyond the branded Broadway fare. In an effort to attract new and younger audiences, there is a great deal of experimentation with hybrid theatrical experiences that blend in elements of club-going, livestreaming or even texting and other now-normal forms of inter-activity. This panel will explore the recent success of site-specific, interactive and immersive theater experiences, jumping off from the current successes of shows like Natasha & Pierre and the Great Comet of 1812, Here Lies Love and Murder Ballad and extending to less high-profile works from smaller companies. Attendees will learn the logistics of producing for these types of productions, the challenges of using non-traditional spaces and how to reach new audiences with these new models.

Doors open at 7pm for networking and refreshments, panel starts promptly at 7:30pm.

Admission is $12 (free for TRU members).

Please RSVP by email to TRUStaff1@gmail.com or by phone at (212) 714-7628 at least one day in advance.