Social Media Manager
McCarter Theatre Center
91 University Place, Administrative Offices
McCarter Theatre Center, centered between New York City and Philadelphia on the campus of Princeton University, is a creative and intellectual hub that inspires conversations, connections, and collaborations in our communities. We lead with justice and joy, and we seek beauty in belonging. McCarter is an independent, non-profit performing arts center that creates and curates engaging performances, education programs, and community partnerships.
We are committed to fostering a diverse, anti-racist company and have begun that work in earnest; this work goes beyond our staff and production teams and includes engaging, educating, and cultivating a broad range of audiences, making the arts accessible to all people, and presenting a variety of entertaining and thought-provoking programming across disciplines. As such, McCarter seeks team members who: contribute to a diversity of backgrounds and experiences to support an expansive artistic vision; are committed to engaging in ongoing anti-racism and anti-oppression work individually; value collaboration, flexibility, and an openness to continuous personal and professional growth.
McCarter is an equal opportunity employer committed to hiring, supporting, and promoting a diverse and inclusive workforce. Please review our staff-written Framing Statement on equity, diversity, inclusion, and accessibility.
ABOUT THE ROLE:
Position: Social Media Manager
Classification: Full-time; Annual
Reports To: Director of Marketing
Benefits: Medical, vision, and dental insurance, flexible spending accounts, paid vacation, sick and personal time, life insurance, long-term disability insurance, and a 403 (b) retirement plan
The Social Media Manager at McCarter is key to telling and reinforcing our story through the creation, curation, and management of McCarter’s social media and content strategy. We’re looking for someone creative and collaborative who is interested in exploring new ideas with us.
PRINCIPLE JOB RESPONSIBILITIES:
-Supervise McCarter’s presence on the suite of social networks, including Facebook, Instagram, Twitter, YouTube, LinkedIn, and Google Business
-Work with the Director of Marketing and outside digital agency to create and publish content that engages current and potential patrons with McCarter programming and institutional messaging
-Collaborate across departments to stay on top of the latest stories we want to share and amplify
-Interact digitally with local businesses and organizations to create conversation and build community
-Create guides for staff members and visiting artists to submit or publish their own McCarter content
-Edit graphics and videos as needed
-Analyze success of campaigns
-Stay informed of current social media and content marketing strategies trends
-Experience managing branded social media accounts
-Understanding of key metrics to measure success of campaigns
-Strong writing, photography, videography, and design skills
-Collaborative and innovative creativity
-Flexibility to work occasional nights and weekends
-Understanding of equity, diversity, inclusion, and accessibility — and how that applies to social media management
-Experience working in an administrative setting
-A passion for supporting the arts through arts management
-Proficiency with editing software
-Knowledge of project management and social media calendaring systems