Associate Director of Marketing & Communications

Job Title: Associate Director of Marketing & Communications (Salaried, Exempt)
Department: Marketing & Communications
Reports to: Chief Marketing & Communications Officer
Direct Reports: Marketing Manager, Communications Manager

About the Company: Pasadena Playhouse is one of the top regional theaters in the country and the State Theater of California. Under the leadership of Producing Artistic Director Danny Feldman, it presents a full season of artistically innovative productions and engaging educational outreach activities to nearly 150,000 Southern California residents annually in two spaces: the 643-seat mainstage theater and the 99-seat flexible Carrie Hamilton Theater. By focusing on the creation of great productions, the expansion of educational and outreach programs, the development of new plays, and the creation of innovative programs to build community, The Playhouse is well positioned to boldly lead for continued growth and leadership.

About The Position: Pasadena Playhouse is looking for an exceptional individual to work closely with the Chief Marketing & Communications Officer and Director of Patron Services & Sales on higher strategic initiatives of the organization to increase and retain audiences, establish a strong brand, and grow earned revenue. The Associate Director of Marketing & Communications will lead the Marketing and Communications team through the creation and implementation of marketing plans for both the sale of single tickets and memberships. Through the analysis of sales patterns and audience trends, the Associate Director of Marketing & Communications will have an opportunity to develop systems and strategies that will impact the overall success of the individual productions and the organization as a whole.

The Playhouse is seeking someone who is highly motivated, process oriented, data driven and passionate for marketing and analytics. Significant experience with Tessitura is required. The ideal candidate must have strong initiative, great problem-solving capability, excellent communication skills, and a can-do attitude. The company is growing and changing, so flexibility in job duties, description and expectations is a must!

Responsibilities:
- With CMCO, create an overall strategy for single ticket and membership campaigns.
- Supervise the work of the Marketing Manager and Coordinator, and the Communications Manager and Coordinator.
- Oversee the execution of all marketing efforts including traditional and digital advertising, direct mail, social media, etc., to ensure proper campaign creation and execution of both single ticket and membership programs.
- Oversee the execution of audience development initiatives to target show-specific audiences, including partnerships and promotions.
- Develop and execute all show-specific on-site engagement opportunities.
- Proactively monitor sales trends and identify possible issues to address and redirect efforts when necessary.
- Act as Tessitura power user, with a specific emphasis in the marketing functionality, and ensuring proper knowledge sharing across the organization.

- Develop and execute ongoing audience building initiatives to target key constituencies that will lead to overall growth of the organization.
- Plan and implement organizational events focused on brand building and audience growth.
- Create and manage New-To-File cultivation/retention campaigns.
- Oversee the planning and execution of opening nights for all productions, including pre-show logistics and post-show events, invitations, list creation, seating, and more.
- Mine data for trends, anomalies and actionable items to determine the success of all initiatives.
- Other duties as assigned to support the needs of the department and the organization.
- Ability to work nights and weekends required.

Requirements

Qualifications/Experience:
- A proven track record for increasing sales revenue and audience development and retention.
- 5 years experience in marketing and communications, and success in creation and execution of strategic marketing plans.
- Experience using Tessitura CRM software preferred.
- Previous management experience.
- Familiarity with fundraising preferred.

Competencies:
- Growth/change mindset
- Proactive problem solving capabilities
- Accountability
- Collaborative working style
- Interest in high workload translating into high reward