Associate Director of Marketing and Communications
International Center of Photography
New York City, NY 10002
Department: Marketing and Communications
Reports to: Senior Director of Marketing and Visitor Experience
The International Center of Photography (ICP) is the world’s leading institution dedicated to photography and visual culture. Through our exhibitions, education, public programs, and community outreach, we offer an open forum for dialogue about the power of the image. Since our founding in 1974, we have presented more than 700 exhibitions and offered thousands of classes, providing instruction at every level. Our new integrated center on the Lower East Side reunites our school and museum in one space to become the cultural anchor of Essex Crossing.
Partnering with the Senior Director of Marketing and Visitor Experience, this position will develop effective marketing campaigns and ongoing communications in collaboration with ICP’s exhibitions, collections, education, and community outreach teams. This position will drive ICP’s marketing and communications initiatives, including advertising, digital communications, promotions, partnerships and audience and alumni development. In addition, this position will lead the Marketing and Communications team general operations.
Essential Functions and Duties:
Along with Senior Director of Marketing and Visitor Experience, develop innovative marketing strategies and manage key marketing and communications initiatives, including advertising, internal and external communications, digital communications, promotions, partnerships, and audience development. Develop a digital-first marketing strategy in collaboration with Education team, to promote academic programs for ICP’s school in collaboration with academic leadership ensuring that plans align with enrollment goals. Collaborate external partners in art, social, video, PR, and technology, to define and develop creative vision and strategy for marketing and communications projects. Align Marketing and Communications initiatives and operations in coordination with colleagues across exhibitions, education, public programs, fundraising departments, community programs, shop, and visitor experience. Along with Senior Director of Marketing and Visitor Experience identify opportunities to improve unified marketing message across all ICP materials. Provide strategy and asset approval to ICP's digital marketing channels, including website, social, and email, managed by Digital Marketing Manager and Digital Marketing Coordinator Produce updates for board meetings as directed by Senior Director of Marketing and Visitor Experience. Create and report data driven analysis for social media, website and other platforms
Write strategic copy for website, email, and other deliverables to promote programming and initiatives. Provide input on overall media relations strategy in coordination with Senior Director of Marketing and Visitor Experience and external PR firm. Along with Senior Director of Marketing and Visitor Experience, manage external PR firm relationship.
Along with Senior Director of Marketing and Visitor Experience, enforce visual brand guidelines and provide strategic guidance on application of visual components of ICP's brand. Provide logos and fonts to internal and external clients, providing strategic direction on their implementation. Write strategic design briefs and provide direction to design consultants.
Lead marketing team operations: define scope, secure stakeholder buy-in, create timelines, allocate resources, conduct QA, and facilitate approval process to ensure efficient execution of marketing and advertising projects. Manage biweekly meetings with exhibitions, education, public programs, fundraising, community programs, shop, and visitor experience departments, crafting agendas and sending out next steps. Manage external partners in art, video, PR, creating timelines, organizing assets, and following up as needed. Communicate technical issues with IT department.
Supervisory Responsibilities :
Manage Digital Marketing Manager and Digital Marketing Coordinator with an emphasis on cultivating independent work, skill-building, and professional development opportunities.
BA a Plus
Minimum Experience Requirement:
8+ years’ experience in marketing and communications, including management experience Strong project manager with the ability to streamline requests, keep people on-task, and perform effectively in a fast-paced environment. Self-motivated and entrepreneurial strategic thinker. Strong communicator with excellent written, oral, and interpersonal communications skills. Ability to develop positive working relationships with colleagues at all levels. Enthusiastic collaborator who “connect the dots” between people and projects. Experience in strategic planning, communications planning and management, and marketing. Exceptionally strong communicator with excellent written, oral, organizational, public speaking, presentation and interpersonal communications skills. Ability to perform effectively in a fast-paced environment, with a high level of creativity and entrepreneurship; to work well under pressure and manage details of concurrent projects. Ability to develop positive internal and external working relationships, and interact effectively with colleagues at all levels. Ability to motivate staff—both direct reports and peers across the institution—and facilitate cross-functional efforts
Additional Competency Requirement (Specific Knowledge, Skills and Abilities)
Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one. Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems. Originality - The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem. Fluency of Ideas - The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The employee must frequently lift and/or move up to 25 pounds and occasionally lift and/or move up to 50 pounds. While performing the duties of this Job, the employee is regularly required to sit and talk or hear. The employee is occasionally required to stand; use hands to finger, handle, or feel and reach with hands and arms.
Special Environmental Factors: (Nature of the work environment)
FULL COVID-19 Vaccination Required
$80,000 to $85,000