Associate Director of Marketing

Full time / $46,000 - $48,000 annually / Barrington Stage Company / Pittsfield, MA

Barrington Stage Company is a vibrant hub devoted to pushing the boundaries of theater and fostering solid connections within our diverse communities. They firmly believe that theater should be inclusive for all and that the fusion of art and activism is powerful. Our unwavering commitment is to foster artistic innovation in collaboration with The Berkshires and abroad. They seek a skilled Associate Director of Marketing to curate, design, and refine marketing materials that captivate and motivate audiences throughout Berkshire County. The Associate Director of Marketing reports directly to the DOM. Primary responsibilities include directing print and digital media, including, but not limited to, social media, e-blasts, website, graphics, video production, digital display design, etc. This role is pivotal within their marketing and communications team. The Associate Director of Marketing will be crucial in shaping Barrington Stage Company’s narrative. They will also provide valuable support in graphic design, social media management, and video production to promote our productions, initiatives, and community engagement efforts. This position reports to the Director of Marketing (DOM). The anticipated start time will be around February 2024 (subject to change).

Fostering a Collaborative Workplace Culture

At Barrington Stage Company, their leadership profoundly emphasizes nurturing a vibrant staff culture and fostering professional development. They actively encourage all team members to participate in open and courageous dialogues within their respective departments and across departments. They believe exceptional art is born from solid and meaningful relationships within our organization. We prioritize the support and well-being of our team members, recognizing that their fulfillment and growth directly contribute to the caliber of artistic exploration and innovation witnessed on their stages.

Main Responsibilities:

• Compose and oversee the creation of email campaigns in WordFly
• Manage social media channels, respond to patrons, and plan and adapt content for each unique social media channel
• Maintain upkeep on the website, including creating new pages, deleting old pages, modifying pages as necessary, and gathering and collecting information needed for each page
• Maintain upkeep on the TNEW website, including show descriptions, digital components, and “special setup.”
• Assist in developing each show’s program insert, collecting bios and headshots and additional information needed to be included, such as staff, potential donors, author’s notes, etc.
• Graphic Design/ social media projects as necessary including, but not limited to, print and digital ads, graphic materials for email communications, flyers, and opening night invitations
• Create and design trade advertisements for other Berkshires cultural institutions
• Upload photos for the press to Flickr; maintain an archive of photographs of past seasons
• As part of the Marketing team, also assists with public relations
• Assist the Marketing Director

Requirements

Skills

• A strong marketing generalist, jack of all trades.
• Be a creative thought leader
• Basic to Proficient in at least Canva, but Adobe is even better: InDesign, Photoshop, and Illustrator.
• Ability to execute solo projects as well as in collaboration with a team.
• Comfort juggling multiple deadline-sensitive projects simultaneously.
• All members of the marketing team must be able to engage with the public, whether assisting with events, performances, postering et al.
• We seek candidates who demonstrate a strong commitment to fostering a collaborative and balanced work environment.

Application Instructions

Please submit a resume, video examples/reels, storyboards, and writing samples.