Professional Development

A4 + Grow with Google: Make Your Website Work for You

Wednesday, June 16, 2021
12 – 1PM

The Asian American Arts Alliance (A4), in partnership with Grow with Google, is pleased to present a two-part workshop series meant to enhance artists’, performers’, and creative entrepreneurs’ digital visibility as the art world and audience engagement continue to move online.

Artists: Make Your Website Work for You
Wednesday, June 16, 2021
12:00 - 1:00pm EDT
Zoom Webinar

Do you have an online portfolio, plan to sell your work, or want your audience to find your next artist talk? Now more than ever, first impressions and visibility begin right from your landing page as gallerists, curators, arts administrators, artists, and supporters use the internet to find new artists for their roster of clients, events to attend, and collaborators for your next project.

In this 1-hour workshop, Grow with Google trainer, Petia Abdur-Razzaaq, will share what makes an effective website through the basics of web design, understanding the goals of your target audience, and introducing us to what Google analytic tools have to offer to help develop a search-friendly website.

Whether you are launching a new website or wanting to spruce up your existing website with analytics, this workshop will serve as a beginner’s primer to ensure you are presenting your work in the most effective and engaging way possible.

RSVP is required to attend. All registered attendees will receive a Zoom webinar link prior to the event to join.

Artists, Performers, & Creative Entrepreneurs: Grow your Audience with YouTube
Wednesday, July 14, 2021
12:00 - 1:00pm EDT
Zoom Webinar
Click here to learn more and to RSVP.

Petia Abdur-Razzaaq
Petia is a speaker for the Grow with Google Professional Trainer program. She began her career during the launch of The Boston Globe’s website, boston.com, where she developed effective online marketing campaigns for major clients such as Dunkin Donuts and Fleet Bank. For the past 10+ years as Principal of The Stylista Group, Petia and her team have developed and implemented digital marketing plans that have produced outstanding measurable results. The firm has a niche focus that helps legacy lifestyle and luxury brands to connect with present-day customers by harnessing the power of their brand stories and collaborating with micro-influencers. Their legacy brand clients over the years have included Vera Moore Cosmetics, Isoplus Hair Products, and Castro Convertibles, to name a few. She holds an MBA in Marketing Management from The Lubin School of Business at Pace University as well as a BA in Management/Marketing from Simmons College, Boston, MA.

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