Marketing & Communications Design Manager

Patricia Reser Center for the Arts
Position Posting
Marketing & Communications Design Manager

Reports to: Marketing & Patron Services Director
FSLA Status: Exempt, Full-time with benefits, occasional nights and weekends required.
Date of Posting: July 21, 2022

Please note: Full vaccination against COVID-19 is a prerequisite for employment. The Reser will consider exemptions for medical or religious reasons.

Patricia Reser Center for the Arts is an equal opportunity, at-will employer, dedicated to the goal of creating a diverse and inclusive working environment. We strongly encourage applications from women, persons of color, and LGBTQ individuals. All qualified applications will receive consideration for employment without regard to age, race, color, religion, gender, gender expression, national origin, disability status, protected veteran status, marital status, sexual orientation, or any other characteristic protected by law.

ABOUT US
The Patricia Reser Center for the Arts (PRCA, The Reser) is a new, professional arts center located in downtown Beaverton, Oregon. Construction began in November 2019, and the Center opened to the public in March 2022. Immediately adjacent to City Hall, the facility consists of a 550-seat mainstage theater, an art gallery, meeting and rehearsal rooms, and a public plaza. Upon opening, The Reser is the most technically advanced theater in the region. We present national touring artists, local and regional performing arts organizations, visual arts exhibitions, arts education programs, and serve as a social and cultural hub for Beaverton and its surrounding communities. www.thereser.org

The Reser’s Spring 2022 Opening was focused on near-term projects: final preparations for the public opening, ongoing staff development, Spring Season performances, and the creation of the policies and practices that will guide its future. The first full year will require a nimble and creative staff, with the skills and commitment to overcome any and all challenges as a team. Adaptability and a personal commitment to the mission of The Reser are vital qualities for any employee in this environment.

The scope of responsibilities of the Marketing & Communications Design Manager will evolve to meet the needs of The Reser as it grows as an organization and takes its place as the cultural center of Beaverton.

ABOUT THE JOB
The Reser is seeking an energetic, skilled, and experienced marketing professional to join our growing team prior to opening. This position offers the right person a rare opportunity to play a key role in the launch of a new arts organization, to help shape The Reser’s professional environment for years to come and ensure seamless integration of digital marketing and communications across all platforms. The Marketing & Communications Design Manager will play a central role in marketing the organization’s programs and services and helping to establish its brand. Of paramount importance, the right person will also play a critical role in actualizing The Reser’s commitment to the principles of Equity, Diversity, and Inclusion.

PRIMARY RELATIONSHIPS
The Marketing & Communications Design Manager reports directly to the Director of Marketing and Patron Services. In addition, the Marketing & Communications Design Manager will work closely with other departments, including Programming, Development, and Operations, as well as members of the Patron Services staff.

WHAT YOU’LL DO
The Marketing & Communications Design Manager will create, design, and develop The Reser’s identity across all its communications platforms, under the guidance of the Director of Marketing & Patron Services. You will create, update, and refine messaging to ensure its effectiveness, currency, and reach. The role of Marketing isn’t only to sell tickets, but also to be the voice of The Reser’s mission as a prominent regional arts organization and community resource. Our Marketing & Communications Design Manager will play a critical part in building support for our mission by crafting a compelling narrative that is fresh, informative, and genuine.

Responsibilities will be focused largely on the implementation of new digital communications platforms and systems, the development of standard operating procedures, and establishing the flow of information to other departments – as part of the Inaugural 2022-23 Reser Presents season. This phase will also focus on building relationships with colleagues and vendors.

Commensurate with the Inaugural 2022-23 Reser Presents season and the achievement of the objectives listed above, the ongoing responsibilities of the Marketing & Communications Design Manager will include the following:

• Develop the visual identity and voice of The Reser across all digital platforms and systems.
• Support marketing efforts by developing content for social media, as needed.
• Prepare content for public-facing website, blog, and email marketing.
• Perform regular content updates on all public-facing platforms.
• Create templates for e-newsletters, invitations, email blasts, etc.
• Write and edit content (including photo editing and video links) for newsletters, invitations, and announcements.
• Ensure that all the use of logos, identity marks, presentations, templates, and other images meet established brand guidelines.
• Manage the distribution of video messaging across the various screens in the facility for maximum impact.
  
• Partner, collaborate with, and take direction and feedback from key stakeholders and leadership
• Work with print vendors to ensure quality of finished product including estimates, scheduling, prepress, proofing, press checks and thorough understanding of different color processes, finishes, binding, and paper.

Requirements

SKILLS AND EXPERIENCE NEEDED

• Degree in Journalism, Communications, Marketing, Communication Design, Graphic Design, or at least five years of comparable professional experience.
• At least three years of professional experience in a similar role, preferably in the arts.
• Working knowledge of email marketing concepts and metrics pertaining to customer segments, and engagement. Experience with some or all of the following: Mailchimp, Constant Contact, Wordfly.
• Proficiency with Adobe Creative Suite, Photoshop, Illustrator, InDesign: practical skills with other computer programs, such as Word and Excel.
• Demonstrable skill in social media management. Experience with some or all of the following: Buffer, Sprout Social, Hoot Suite.
• Proficiency with basic HTML
  
• The ability to work on multiple high caliber projects and keep timelines on track.
• Evidence of a strong and contemporary design sensibility.
• Excellent communication skills with proven capability to work effectively with internal and external partners and customers.
• The ability to write clear, concise, compelling, and grammatically correct copy.
  
• People skills; a talent for diplomacy; a collaborative approach to problem solving.
• Must be highly organized and detail oriented; able both to work independently and also as an unselfish team player dedicated to the empowerment and success of colleagues. A builder of strong relationships.
  
• Proficient in photo retouching and color correction.
• Strong understanding of design elements and proper use of typography, grids, color and space to achieve beautiful and functional communication across both print and digital platforms.
• User centered design approach to assure simple, clear, and cohesive communications.

PREFERRED EXPERIENCE & QUALIFICATIONS

• Enthusiasm for the performing arts and artists and the ability to communicate that effectively.
• Photography and video production experience is a bonus.
• Experience with a start-up; the skill to set up digital communications systems “from scratch.”
• Experience in a performing arts center or theater and an understanding of how all of its elements work together.
  
• Demonstrable experience communicating with a diverse audience base; cultural competency; the ability to communicate effectively in more than one language is a big plus.

WORKING ENVIRONMENT - ESSENTIAL PHYSICAL ABILITIES
Most of the responsibilities of this position are performed in a traditional office setting and do not typically involve equipment that poses a threat of injury. The successful completion of duties relies on the following physical abilities: Sufficient (corrected or uncorrected) vision to read text of various sizes and perceive colors and shapes accurately. Sufficient clarity of speech and hearing to communicate effectively in person and on a telephone, to hear sounds within the normal range of conversation and in the context of crowd noise. Sufficient manual dexterity to operate office equipment. Sufficient personal mobility, strength, and reflexes to perform light work and to reach, stoop, bend, kneel, climb, and lift as much as 20 pounds. The physical abilities required for this position may be flexible and we encourage those who may require accommodation to apply.

COMPENSATION AND BENEFITS
An annual salary of $60,000 commensurate with experience. Benefits include medical insurance, Flexible Spending Account, paid vacation, and matching 403(b) retirement plan contributions.