Marketing and Communications Manager

Full time / $65,000 annually / Classic State Company / New York, NY

Marketing & Communications Manager
The Marketing & Communications Manager devises and implements marketing strategy and will be responsible for determining when, what, and how CSC communicates. This position will lead content creation, print, digital, and street level marketing with the goal of increasing awareness of CSC’s productions and programming for new audiences. This position reports to the Producing Artistic Director and General Manager. Direct reports: Audience Services & Systems Manager.

RESPONSIBILITIES
• Lead membership, ticketing, and pricing strategies to both build audiences and increase earned revenue.
• Oversee the company’s content calendar to ensure streamlined and effective messaging to all constituencies across platforms.
• Direct and execute all aspects of digital marketing communications including website, email newsletters, and social media.
• Conceptualize the development of print and digital promotional materials, directing external graphic designers as needed.
• In conjunction with Audience Services & Systems Manager, supervise Box Office staff and oversee high quality customer service efforts.
• In collaboration with the Audience Services & Systems Manager, develop and implement membership initiatives and operational efficiency.
• Support outreach efforts to increase the reach of CSC’s work to new audiences.
• Support audience engagement efforts including post-show Classic Perspectives talkbacks, affinity-driven events, etc.
• Project manage CSC’s production Show Guides
• Manage a data-driven advertising strategy in consultation with external agencies as needed.
• Oversee public relations in collaboration with an external press agency.
• Support communication efforts across all departments of CSC including development, artistic, and education.
• Maintain the brand guidelines and voice that are consistent with CSC’s mission.
• Manage and track the marketing budget
• Other duties as assigned

COMPENSATION
The Marketing & Communications Manager position is full-time, exempt with an anticipated start date of October 1, 2024. The salary is $65,000 per year. This position offers health insurance (medical, dental, vision) and access to a 401k plan.

The position will work a 10am – 6pm schedule, Monday through Friday, with occasional work evenings and weekends for events such as Opening Nights, readings, etc. CSC offers a hybrid work option for administrative staff, with administrative staff having the option to work remotely on Mondays and Fridays.

Requirements

QUALIFICATIONS
• Strong communication skills, both written and verbal
• Strong organizational skills, with ability to prioritize
• Personable, with excellent customer service instincts
• Creative problem-solving abilities, diplomacy, and a collaborative spirit
• Fluency with Excel, Outlook, and Word
• Knowledge of or willingness to learn Spektrix and DotDigital
• Sales experience