Director or Marketing
416 West 42nd Street
Playwrights Horizons is a writer’s theater dedicated to the support and development of contemporary American playwrights, composers and lyricists, and to the production of their new work.
Associate Managing Director
You lead the strategic marketing function toward achieving its goals and maintaining streamlined workflows. This role directs the marketing team in sales strategy and institutional messaging, using key performance indicators to fine-tune our strategies. The Director manages and mentors a skilled and high-performing in-house team.
Duties and Responsibilities:
The Director of Marketing is an articulate, savvy, and thoughtful performing arts administrator who is ready to hit the ground running. The ideal candidate will combine their marketing expertise, curiosity, and logistical knowhow to lead our marketing and audience development strategies currently and into the future. At Playwrights Horizons, there’s no typical day or week – throughout our producing season, the Director of Marketing will take on the following:
- In close partnership with the Associate Managing Director and Senior Marketing Manager, articulate and implement the institution’s marketing objectives, strategy, and tactics, while fostering buy in from executive leadership and the marketing staff;
- With Senior Marketing Manager and Director of Digital Content, harness analytics and other audience insights to continue Playwrights Horizons’ delivery of best-in-class engagement strategies and digital content to support audience development across all campaigns and platforms;
- Serve as chief wordsmith for the company, generating and editing strong short- and long-form copy for use across all channels and applications;
- Direct the company’s ticket sales, including the annual season package campaign, single ticket pricing, and more;
- Collaborate with Artistic staff members to identify and activate opportunities to build community and increase diversity among show audiences and institutional advocates
- Oversee the company’s content calendar, including email, social media, direct mail, etc., to ensure streamlined and effective messaging to all audience constituencies;
- Identify, anticipate, and resolve challenges for the marketing staff across all its functions – from copywriting to design, ticketing to website management;
- Ensure timely and successful execution of all team deliverables;
- Establish and track key performance indicators and goals for performance across all channels and audience segments;
- Execute other duties as necessary.
Full time employee benefit package includes: Medical, Dental, Vision, Life, & Accident insurance, Paid Time Off, Health Reimbursement Account, Flexible Spending Account, 403(b) Retirement Plan, Half-Day Summer Fridays, and more!
Playwrights Horizons is committed to building a more just future for everyone – particularly those from historically oppressed communities, by employing a broad spectrum of voices that will enrich the quality and vitality of our work. Playwrights Horizons is an equal opportunity employer that has a strong institutional commitment to uprooting all systems of oppression by demonstrative equitable and inclusive practices.
The organization is interested in receiving applications from people of all races, sexual orientations, gender identities, ages, classes, religions, and people with disabilities.
The facilities at Playwrights Horizons are fully accessible and ADA compliant.
Ideal candidate will have 5+ years of work experience, preferably in marketing for a performing arts organization, museum, agency, or similar. They’ll demonstrate a strong track record of accomplishments that show increased responsibility, their ability to meet goals and deadlines, and leverage data in creative ways. Collegiality, collaboration, patience, and sense of humor are essential.
Exemplary oral and written communication skills are required for success in this leadership role. Proficiency in digital metrics and insights across platforms; high aptitude and curiosity for CRM structures and data (Tessitura a big plus!); successful history of project management; familiarity with Excel and/or other quantitative tools.