Director of Marketing & Communications
Theatre for a New Audience
154 Christopher Street, Suite 3D
New York, NY 10014
Deadline
Posted
Reporting to the Founding Artistic Director, this is a results-oriented leadership role overseeing earned revenue, audience development and retention, and brand awareness efforts. The Director leads the team on traditional and digital advertising, CRM, direct mail and email marketing, data analysis, and reporting. For a full position description, see https://www.tfana.org/about/workwithus
Responsibilities
Develop, execute, and report on all integrated marketing efforts driving awareness and revenue; oversee campaigns via paid and owned social, traditional and digital advertising, direct mail, and email; manage departmental budget, invoices, and forecasting; develop and define patron journey and work with internal teams to move segments up the chain; supervise and manage the work of external graphic designer and design associate on key art and campaign assets; liaise with external PR firm on press strategy, press releases, interviews, photo-shoots, and press performances; track metrics and analytics, monitor trends, and provide weekly, project-based, and year-over-year reporting; oversee photography, videography, and recordings of artistic programs in coordination with artistic team; supervise maintenance and development of TFANA’s website; directly manage Marketing Manager and New Deal Coordinator.
Compensation
Compensation commensurate with experience, ranging from $77,000 - $87,000. Benefits include medical, Life and long-term disability insurance, paid time off, and voluntary pre-tax programs for retirement (403[b]), dental, Transit and FSA.