Director Of Marketing And Communications

Reporting to the Managing Director, the Director of Marketing & Communications is a vital member of ANW’s Core Leadership Team and is responsible for crafting an effective brand for the company, engaging, and growing audiences, and generating earned revenue from ticket sales.

As noted in the position profile, this position is full time, exempt with a salary of $80,000-$85,000 annually depending on experience. ANW works on a hybrid structure with at least 3 days present and 2 days remote per week; evening and weekend work will be required.

Requirements

Organizational Leadership
As a member of the Core Leadership Team, participates in setting the strategic direction of the company, and realizing the company’s mission and strategic plan
Directly supervises and continuously supports the professional development of the Marketing Manager, Content & Community Manager, and Patron Services Manager
Actively contributes to ANW’s Anti-Racism Action Plan

Organizational Branding

Crafts and enforces ANW’s institutional brand voice that is present at all points of patron and community interaction with the organization

Develops key messaging, visuals, and content for each ANW project that are leveraged through all communication channels – paid, owned, and earned

Earned Revenue – Ticket Sales
Develops strategic campaign plans for subscription and single ticket sales, and oversees Marketing Manager to ensure effective campaign execution
Develops and enforces a data-driven approach to marketing decision-making: guides development of marketing and ticketing reports by the Marketing Manager and Patron Services Manager
Oversees all audience research projects; utilizes learnings in campaign planning
Develops annual department budgets to support effective campaign plans, based on leveraging best return on spend; negotiates ad buys with vendors to ensure best exposure within budget
Oversees Patron Services to ensure effective and efficient purchase path and box office processes, while maintaining excellent customer service and ANW’s brand voice
Ensures effective revenue management via ticket pricing and inventory management, as executed by the Patron Services Manager
Works together with the Patron Services Manager to set single ticket and subscription prices for the year

Media Relations & Publicity

Develops and maintains relationships with key journalists in the market
Oversees development of press releases and ensures adherence to ANW’s brand voice and the project’s key messaging
Oversees the Content & Community Manager and any PR contractors in the coordination of press activities including, but not limited to, opening night ticketing, activity listings, event planning, etc.

Community Engagement
Develops equity, diversity, and inclusion standards for the department and marketing communications
Oversees the development of rich content that educates, informs, and engages new and loyal audiences in ANW’s work
Provides direction for the work of the Content & Community manager, who manages social media and works with Noise Now and the Education department to ensure community inclusion and engagement

QUALIFICATIONS:

Minimum of 5 years of marketing experience, with a focus on branding and/or data-driven strategy
Minimum of 3 years of management experience, leading a team of 3 or more
Minimum of 2 years of experience at a cultural organization (performing arts, museum, or other visitor attraction)

SKILLS & ABILITIES:

Ability to inspire people with diverse backgrounds to work effectively together toward shared objectives
Superior creative vision, and ability to give direction to teammates to manifest that vision
Strategically minded, and able to leverage data to craft excellent marketing plans
Excellent communicator with external and internal stakeholders at all levels of the organization
Facility with CRM databases such as AudienceView (our system) or equivalent
Demonstrates a commitment to equity, diversity, and inclusion initiatives and values, and to an anti-racist work culture
Enthusiasm to learn and grow in a fast-paced environment