Director Of Marketing And Communications

Little Island

New York City, NY 10014




Aug 16, 2022
Little Island seeks a Director of Marketing & Communications to join its senior leadership team and oversee all the park’s marketing, brand development and PR strategies, ticketing and sales operations, and merchandise. Candidates who have a successful track record of building and implementing strategic marketing, communication, and social media plans for public/non-profit destinations, parks, theaters, arts organizations, or similar institutions are especially encouraged to apply. The ideal candidate also brings an operations background and mindset, as they will manage the park’s ticketing and merchandise operations—all while ensuring that our park and its offerings remain accessible for all.


Organizational Leadership & Management
Oversee and lead the Marketing and Communications department, ensuring the day-to-day responsibilities of Little Island’s communications, public relations, marketing, design, ticketing, partnerships, and merchandising are executed excellently and creatively
Create a culture both internally and externally that is collaborative, inclusive, and service oriented as you build and maintain relationships on behalf of Little Island
Contribute to the development and execution of Little Island’s strategic planning and values alignment as a senior leader in the organization
Hire and identify all Marketing and Communications related personnel, including any outsourced vendors, firms, and agencies, in partnership with the Communications Manager
Collaborate with the Finance department to generate and manage the Communications budget
Serve as spokesperson for Little Island as needed
Miscellaneous projects, duties and tasks as assigned

Marketing & Communications Strategy
Create a multi-segment communications and marketing strategy that conveys the story of Little Island to both local and tourist visitors, and makes clear the destination experience beyond its individual programmatic offerings; strong copywriting capabilities are essential
Develop and execute comprehensive communication and marketing strategies across all paid, earned, and owned channels: social, website, press, email communications, advertising, and more
Lead the development and/or redesign of any necessary branding tools and materials representing the organization, its park and facilities, and its programming
Explore the development of a loyalty or rewards program to ensure that local visitors are encouraged to return and understand the benefits of repeat visitation
Oversee the creation of a comprehensive and multi-faceted merchandise program

Manage seasonal box office staff and ensure effective operations across all direct purchase (website only) and third-party sales and distributions (including TDF and community partners)
Oversee and assess all technology and software needs for the Communications department, including the Little Island website, archival software, digital communication software (Mailchimp, SimpleTexting, Buffer), and ticketing software (Showclix), to ensure they are working in service to the organization’s marketing and communication goals
Establish a process for reconciliation of tickets issued against actual attendance to discern trends by audience segment and shift strategy accordingly to maximize sales
Maintain ongoing reporting to measure and internally communicate the audience profile

Community & Partnerships
Partner with the Executive Director, Director of Education and Community Relations, and Director of Operations to support all community engagement, neighborhood, and government relations
Serve as an active liaison in highly visible meetings or conferences within the community

What You Bring / Qualifications
10+ years of experience in Marketing or Communications
A proven track record in delivering on an organization’s sales and ticketing goals for live events (if you feel your experience is different but transferable, please use your cover letter to explain this)
Experience working with a multi-channel ticketing operation, preferably for live events or attractions
Storytelling skills in all mediums, including written, verbal, and visual communications
Meaningful relationships with advertising agencies, PR firms, and local design and media talent
An understanding of the balance between storytelling and analytics when developing an organizational marketing and communications operational plan
Experience and passion for leading a department with a diversity of skillset and experience

Higher education in Business, Marketing, or Communications a plus
Ability to speak another language a plus
Ability to work in the US
A genuine interest and investment to contribute to our culture of camaraderie and excellence by collaborating and problem-solving cross-departmentally
Passion for engaging with visitors and guests, ensuring they feel welcome and have the information they need in service to a memorable visitor experience