Communications Manager

Brooklyn Arts Council

20 Jay Street, Suite 616
NY 11201




Aug 10, 2020

Reports to: Development & External Affairs Director

Classification: Non-exempt. This is an 80% full-time position at 28 hours per week (M-Th) through December 31, 2020; moving to 100% (35 hours) on January 1, 2021.

Salary Range: $33,600/year through $36,000/year at 80% (based on $42,000-$45,000 at 100%), plus any available NYS Shared Work program benefits, depending on eligibility of candidate.

Position includes a comprehensive benefits package featuring a selection of Health, Dental and Vision plans, Health Advocate, Employee Assistance Program, and Employee Perks. Voluntary supplementary benefits include Flexible Spending (Health Care Flexible Spending, Transit Benefits, and Dependent Care), AD&D Insurance, Short- and Long-Term Disability, Accident Benefits, Legal Services, and Identity Theft. BAC also offers up to 34 days of paid time off.

About Brooklyn Arts Council:
Celebrating more than 50 years of service, historically Brooklyn Arts Council (BAC) is the borough’s leading nonprofit organization supporting artists and cultural groups in all disciplines. Working through the pandemic to act responsively and nimbly to the emerging needs of our community, BAC remains committed to serving the arts ecosystem through grants, professional development, folk arts programming, and arts education provided via distance learning. By creating and supporting cultural events and platforms for Brooklynites, BAC provides forums for critical thinking and self-expression, enriches Brooklyn’s cultural landscape, and generates experiences that expand horizons.

BAC’s Values:
Brooklyn Arts Council strives to a foster a diverse, inclusive, and equitable workplace where our employees and volunteers – whatever their gender, race, ethnicity, national origin, age, sexual orientation or identity, education, or ability – feel valued and respected.

We are committed to being a nondiscriminatory organization that provides equal opportunity for employment and advancement in our programs and at our worksites. We respect and value diverse life experiences and heritages, and work to ensure that all voices are valued and heard. We are committed to modeling diversity and inclusion for the arts community in Brooklyn, and to maintaining an inclusive environment with equitable treatment for all.

Brooklyn Arts Council prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

Position Overview and Goals:
A key member of the Development & External Affairs team, the Communications Manager is responsible for all marketing, media relations, electronic/print communications, design, publications, advertising, analytics, and digital marketing, including email, social media, and website. This person should have knowledge of HTML and website management as well as sensibility and ability around graphic design and branding. S/he is responsible for planning, developing, and implementing strategies that help increase event participation/attendance, promote engagement with and growth of all audiences including the Council’s donor base, as well as participating in multiple ways with the coordination of BAC special events. This is a great role for a creative, hands-on, and entrepreneurial nonprofit management professional with strong relationship management and writing skills. The ideal candidate possesses an eagle-eyed attention to detail; proven ability to multi-task; sensitivity in navigating departmental intersections through the focused lens of an organizational mission; excellent organization and prioritization skills; and a willingness to roll up their sleeves.

Reporting to the Development & External Affairs Director, the Communications Manager works to:
• Strive to sufficiently connect with the artists Brooklyn Arts Council serves as both a face of the organization at events (roundtables, celebrations, and seminars) and virtually as required for content development purposes (social media, editorial projects, and artist listings on website).
• Ensure brand and marketing integration throughout the organization, with a focus on consistency and adherence to standards across platforms, as well as sensitivity to relationships between brand/image and fundraising success.
• Maintain website, anticipating changing content needs on an ongoing basis, adding and updating pages, and collaborating with Development & External Affairs Assistant on content generation.
• Serve as staff liaison for Communications Committee of BAC’s Board of Directors, including coordinating meetings, keeping leadership informed of Communications matters, and preparing reports for Board meetings. Occasional participation in other leadership meetings may also be required.
• Strategize and implement all public relations activities, including writing and disseminating press releases, media pitches (reviews, previews, interviews, features, column mentions, and calendar listings etc.).
• Generate remarks for staff and affiliated individuals to provide at special events (as needed).
• Oversee the creation of all print and electronic collateral (mailings, invitations, postcards, fundraising appeals, programs, fliers, event collateral, swag, and email blasts), from concept development/art direction with graphic designer, to obtaining bids and coordinating with outside vendors (printers, fabricators, mailhouse, etc.), and through to completion.
• In partnership with Development & External Affairs Assistant, oversee and guide strategy on BAC’s social media presence, including Facebook, Twitter, Instagram, LinkedIn, and others.
• Review, maintain, and improve analytical tracking systems to measure and evaluate the effectiveness of all Brooklyn Arts Council’s marketing and public relations activities, to drive insights and better decision-making.
• Participate in planning and execution of BAC special events (when they can occur), with a focus on event collateral and promotion/PR.
• Co-supervise departmental interns as needed, as well as manage relationship with graphic design consultants and other outside contractors.
• Provide technical support for website and contact management system (CMS) user issues and/or bugs in the system, trouble shooting and training users and staff as necessary.
• Foster relationships with colleague organizations to form mutually beneficial marketing partnerships. (DUMBO BID, DBAA, etc.)
• Research media outlets and assist with PR efforts as needed.
• Submit listing information for events and programs.
• Provide in-house graphic design support by creating/updating templates for print and digital assets.
• Archive media coverage and visual documentation of BAC’s events and programs.
• Maintain and obtain archival materials (1966 – present) on BAC and its affiliates as needs arise.
• Initiate and manage videography projects in collaboration with contract videographer as needed.
• Undertake other tasks/projects as needed.


Desired Skills & Expertise:
• At least three years’ experience in a mid-level position within a cultural organization or similar entity, with increasing responsibility including management.
• Demonstrated success in planning, executing, and evaluating diverse marketing strategies with an emphasis on social media and digital marketing.
• Strong project management skills with a demonstrated ability to deliver results in a small organization with limited resources.
• Excellent writing, editing, and communication skills as well as sophisticated design sensibility.
• Superior attention to detail, interpersonal skills, patience, and sense of humor.
• Established relationships with members of the press.
• Knowledge of web content management systems and HTML.
• Proficiency in MS Office; experience with Adobe Creative Suite preferred. (Specifically, InDesign and Photoshop.)
• Strong appreciation of and interest in the arts and knowledge of Brooklyn.
• College degree or equivalent life experience preferred.

Work Expectations:
This is a full-time equivalent position (currently at 80% FT) with an integral role in the life of the organization and contact with donors, artists, and members of the press, as well as outside contractors and vendors. We are currently working remotely with the option to go to our DUMBO office as needed under CDC-compliant conditions. Beyond the pandemic, occasional evening work will likely become part of the job whenever large gatherings become possible again.




Experience Level

Entry Level

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